As part of the Raffles City Spring/Summer 20'24 – Mode-Ment campaign, a sub-campaign titled "Her ModeMent" follows a young woman's fashion epiphany, where her aspirations materialise, inspiring viewers to manifest their desired self. The narrative revolves around the alter ego of a reserved woman who aspires to embody a more outgoing persona, reflected in her fashion choices and demeanour. Through her passion for tennis, she channels this alter ego, fostering greater confidence and self-expression. The campaign aims to show how fashion can serve as a conduit for personal transformation and empowerment, encouraging viewers to embrace their authentic selves.