Sum of all parts

Liu Xinjie
China

Xinjie is a fast learner, optimistic and hard-working. She sees every obstacle and difficulty as an opportunity to learn, and will always think of various ways to solve them. She is proficient in Adobe software, such as Photoshop, Premiere Pro, InDesign, etc. While working on her campaign project, she was enthusiastic and really enjoyed shooting and designing the social platform pages.

In 2023, Xinjie will help the multidisciplinary design studio and fashion brand Beyond The Vines open up in the Chinese market. These days the young prefer values that are consistent with their own, and increasingly, they prefer simple, stylish clothes that are better designed.

To appeal to the brand’s Chinese target market, Xinjie is determined to create campaigns that highlights Beyond The Vines as a positive, inclusive, and diverse lifestyle and fashion brand. The campaigns will encourage people to start a journey with the brand, allowing them to express themselves and find their own unique style.

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Beyond The Vines is a positive, inclusive, and diverse lifestyle and fashion brand that encourages people to start a journey where they can express themselves and find their own unique style.

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