In today's consumerist society, the narrative that “consumption is the true way of identifying oneself" is propagated by capitalists. This has led to blurred lines between actual wants and needs, and the irrational shopping behaviour that exploded in the digital age.

This work employs a playful and ironic approach to reveal and critique this phenomenon, advocating for rationality in the face of mass consumption.

Drawing inspiration from Pop Art, which popularised consumerism, this collection explores how individuals are not only consumers in the mass market but are also consumed by the capital market. Baiyi’s work prompts reflection on needs versus wants, and encourages more thoughtful shopping behaviours.

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