NAAM: The Rituals of Us

Shavita D/O Rajendran

NAAM: The Rituals of Us

Shavita D/O Rajendran, a dynamic image-maker and stylist, injects fresh perspectives into her work. Inspired by her Asian and Indian heritage, she blends tradition with modernity, crafting a captivating aesthetic. Her cultural roots shape her artistic vision and act as a bridge, connecting diverse narratives.

"NAAM: The Ritual of Us" celebrates Tamil and youth culture, aiming to evoke cultural pride within diasporic Tamil youths through a digital publication. Despite acknowledging their connection to Tamil culture in shaping their identities, diasporic youths often experience periods of disconnection from their roots. This fashion film explores Tamil youths' identities as they relearn and reconnect with their culture through personal and cultural rituals.