'A' is a magazine that redefines Indian fashion, showcasing emerging designers to a Gen-Z audience. Through a fusion of traditional artistry and modern aesthetics, it positions Indian fashion as a trendsetting force. Its inaugural issue features three photo stories with brands Erode, Kardo, and Roch, themed around nostalgia. These stories highlight designers reshaping fashion while preserving heritage and artisanal skills. Celebrating individuality, the magazine offers a fresh outlook for Gen-Z to connect with their heritage through diverse cultural inspirations. Features, interviews, and visuals capture the essence of Indian craftsmanship and diversity.