BY NIBR is a project dedicated to developing a personal brand and formulating marketing strategies to nurture its growth. The primary goal is to demonstrate market viability through comprehensive analysis. This involves crafting an Integrated Marketing Communications (IMC) plan, encompassing a SWOT analysis, advertising objectives, communication channels, media selection, campaign strategies, and brand tone. Essentially, the focus is on devising a holistic strategy to effectively promote the brand and its products across various platforms while considering the market's strengths, weaknesses, opportunities, and threats.