Originating from Singapore, Fluffini is a plush toy brand dedicated to companionship and healing. In the wake of ongoing challenges post-COVID, such as escalating costs and professional stressors, Fluffini acknowledges the importance of seeking solace amidst adversity. Since its inception, the brand has championed its healing potency to individuals of all ages, supporting them through life's journeys.

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The upcoming Fluffini IMC unveiling targets the Singaporean and Chinese markets. It will encompass meticulously crafted elements, including product design, brand visual identity, packaging, localised social media outreach, and curated offline pop-up events.