DAOL

Park Hyeonjin

South Korea

Park Hyeonjin is fascinated by the fashion industry's cultural aspects and business dynamics. Fashion, for her, is a way to express cultural individuality. For her final year project, she explored elements from her Korean heritage, including arts and crafts, and integrated them into her creative endeavours.

DAOL is a fashion accessory brand infusing traditional Korean geometric patterns, known as "Jogakbo," to make traditional Korean crafts hip and fashionable. By reinterpreting fashion items with traditional elements, it aims to make traditional Korean elements trendy and appealing to Gen-Z and Millennials interested in blending hip culture with tradition.