TAUR

Ashveen Kaur

India

For Ashveen Kaur, fashion is not only about creative design; it is about fusing art with commerce. She delves into India's cultural heritage through traditional jewellery techniques in her final year project. With a mix of creativity and business acumen, her project offers an engaging exploration of tradition and innovation in fashion.

TAUR, an Indian luxury jewellery brand, encapsulates the spirit of contemporary luxury by seamlessly blending traditional craftsmanship with modern expression, catering to the everyday wear needs of Gen-Z and Millennials. By embracing innovation while preserving heritage, TAUR breaks free from conventions, infusing designs with modernity yet maintaining reverence for tradition. Meenakari, the foundation, blends with cutting-edge design and modular mechanisms. Each collection inspires Millennials and Generation Zers to embrace their cultural roots while envisioning tradition through a fresh lens.